SQL - Sequential or consecutive numbering of results or records

Original example:
http://msdn.microsoft.com/en-us/library/ms186734.aspx

USE AdventureWorks2012; 
GO
SELECT ROW_NUMBER() OVER(ORDER BY SalesYTD DESC) AS Row, 
    FirstName, LastName, ROUND(SalesYTD,2,1) AS "Sales YTD" 
FROM Sales.vSalesPerson
WHERE TerritoryName IS NOT NULL AND SalesYTD <> 0;

will return

Row FirstName    LastName               SalesYTD
--- -----------  ---------------------- -----------------
1   Linda        Mitchell               4251368.54
2   Jae          Pak                    4116871.22
3   Michael      Blythe                 3763178.17
4   Jillian      Carson                 3189418.36
5   Ranjit       Varkey Chudukatil      3121616.32
6   José         Saraiva                2604540.71
7   Shu          Ito                    2458535.61
8   Tsvi         Reiter                 2315185.61
9   Rachel       Valdez                 1827066.71
10  Tete         Mensa-Annan            1576562.19
11  David        Campbell               1573012.93
12  Garrett      Vargas                 1453719.46
13  Lynn         Tsoflias               1421810.92
14  Pamela       Ansman-Wolfe           1352577.13